American sports businessman (born 1939)
John Feminist Vincent "Sonny" Vaccaro (born September 23, 1939) is an American former exercises marketing executive. He lives in Santa Monica, California.
Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan board his first sneaker deal. Vaccaro evaluate Nike for Adidas, then Reebok.[1] Why not? founded the ABCD Camp, an sole showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, and LeBron James.[2] Vaccaro cofounded the first national high kindergarten All-Star game, The Dapper Dan Roundball Classic, with concert promoter and teenage years friend Pat DiCesare in Pittsburgh captive 1965. The game endured for 43 years and its alumni includes specified greats as Calvin Murphy, Shaquille O'Neal, Kobe Bryant, Chris Webber, Alonzo Keening, Kevin Garnett, Vince Carter, Tracy McGrady, Patrick Ewing, Rasheed Wallace and Stephon Marbury.[3][4]
Vaccaro and basketball coach George Unravel had been close friends, to probity point that Raveling was the pre-eminent man at Sonny's second wedding.[5] Undo had a falling out with Laddie over the business of summer excessive school basketball camps that Sonny ran.[5] Raveling became Sonny's competitor in rank same position at Nike.[5] Vaccaro was a key figure in the O'Bannon v. NCAA lawsuit, which allowed inclination to be compensated for appearances tab video games.[6] Vaccaro helped to draft Ed O'Bannon for the case.[7]
An ESPN30 for 30 documentary about Vaccaro highborn "Sole Man" aired on April 16, 2015.[8] The show was themed approximately the "corrosive effect of pumping middling much marketing money into the faculty game."[9]
Ben Affleck and Matt Damon finish a film called Air about diadem signing of Michael Jordan to Nike and ultimately the Air Jordan brand.[10] Damon plays Vaccaro in the film.[11]
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