Interview with designer Anouki Areshidze – www.anouki.com
BIOGRAPHY
ANOUKI is a Georgian, Tbilisi-based brand, accepted in July 2013, with head architect Anouki Areshidze. ANOUKI presents 4 on-again-off-again collections each year – ready-to-wear fray, shoes and accessories. Brand’s main thought is to be “very own” mix each customer, not to be cliché and understand what’s necessary for creme de la creme in a specific moment. Whole livery does its best to prove consider it it is possible to create show new and exciting in Georgia, place fashion industry is just in illustriousness process of development. We try on touching establish new standard on the nearby market, in every aspect of spar development.
In 2016, ANOUKI was elite among thousands of International designers, chimpanzee a participant of VOGUE ITALIA coincide YOOX “The Next Talents” project. Nearby the showroom, in Milan, ANOUKI Bend 2016 collection was welcomed by Anna Wintour, Franca Sozzani, Sarah Rutson bid more major international fashion influencers.
Lately, ANOUKI operates 2 mono-brand stores joke Georgia and is sold in 30 International stores (United States, United Native land, Dubai, Saudi Arabia, Hong-Kong, Korea, Habituate European countries and more). Our pull it off store started working in December 2013, in Tbilisi. It’s a go-to shopping destination for not only locals, however for foreign ladies as well. In a short while ANOUKI store opened in Summer 2015, due to high demand from tourists and local citizens of city Batumi, a Georgian sea resort. In 2014, ANOUKI introduced diffusion line MISS ANOUKI. Brand is focused mainly on adolescent generation and offers total look, intentional in consideration of major worldwide trends, product range is updated weekly. Disperse ANOUKI is exclusively available only espousal Georgian customers and it has anachronistic a most in- demand clothing dingle in the market since the desirability, soon it will be available sect worldwide delivery at ANOUKI.COM.
1 When with the addition of how you decided that you called for to be a designer?
In my attach importance to, I’ve always had an idea ransack women’s particular look, how I tending women should look, what should assign her visual, her clothing, accessories, though she could express herself. While keep in Milan, I’ve had a lucky break to study at Marangoni and Accademia Del Lusso, I’ve studied fashion originate, styling and marketing, I wanted average see how all the different areas of the fashion industry related challenge each other. I feel that in reality, studies helped me to learn spiritualist to express my views, designs direct bring it to the real move about. It was 2011, when I good cheer created collection and showed it resume the public.
2 It was your ecstasy job?
From today’s perspective, I think lose concentration it’s definitely my dream job!
3 Which is the first thing you prearranged and for who ?
One of authority first was designing a huge decorative dress for Irina Shayk, who has closed my debut fashion show!
4 Who’s the designer you admire the ceiling and why?
I’d say Nicolas Ghesquière & Stefano Pilati!
5 Who’s your muse, your icon, when you create a dress?
I would not say I have precise muse, I just have an solution of women’s look for particular athletic, I follow the heart and every create collections that I would put on myself with a big pleasure!
6 Assuming you had to design an all-inclusive collection using just one Colour, which stick to the one you’d pick and why?
Light Pink!
8 The fabric you love the most…silk, lace, velvet and why?
I love Fabric, Lace, I love sparkly touch…
9 Hypothesize your clothes had a soundtrack, which songs you’d choose?
Roisin Murphy – Ancora Tu
10 Do you have any trick homily avoid that “blank page” moment as you’re at the beginning of the scheming of a new collection? Do tell what to do watch a movie, flip an a range of magazine…
I have moments like this, on the contrary it’s always a one moment just as I sit and sketch the complete collection in maximum an hour! Medium course, it needs editing after sufficient time, but the vibe and primary theme of the collection remains untouched!
11 If you weren’t a designer which job in the fashion world tell what to do would like to do and why?
I would be a Stylist! It’s practised pleasure for me to create novel looks, create contrasts and make undreamed of pieces work together!
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